Wacom Interactive

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Wacom Technologies makes "pen tools" – input devices that look and feel like a pen and that replace a mouse or track ball. The tools' increased precision and drawing capabilities make them exactly what graphic designers need to work faster and more comfortably. Plus, they have an extremely high cool factor. Our task was getting that message to the right people.

Hot Pepper created a browser-based, interactive tool featuring tips, tutorials and designer spotlights that demonstrates how Wacom's products increase productivity and unleash creativity. The wide range of media created for the application let us flex our creative muscles and included motion graphics design and editing, Flash animation, art direction for the photography, cross-platform development, and, of course, playing with the pen.

Wacom was presented with a training and sales tool with all the right components – it had extremely high production value (something graphic designers notice and appreciate), yet contained all the clear content necessary to convey the message. Wacom liked it so much, they will re-use much of the content for their website and print collateral. Now that's bang for your buck.

 

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